About Us

Born in a Bike Lane (Probably Blocked by a Car)

GridRider started the way most good ideas do: out of frustration, caffeine, and the kind of laugh-or-cry moments that only urban cycling can provide.

You know the ones. The pedestrian who steps into the bike lane without looking. The driver who passes you going 50mph, only to stop at a red light ten seconds later. The fellow cyclist who rings their bell at you like you're personally responsible for traffic. The mysterious disappearance of your bike lane exactly when you need it most.

We realized something: urban cycling is absolutely ridiculous. And nobody was talking about it with the humor it deserves.

Why We Exist

Somewhere along the line, cycling got split into two camps. On one side, you've got the serious athletes with $8,000 bikes and Strava segments to conquer. On the other, you've got the eco-warriors treating every ride like a TED Talk about carbon footprints.

But what about the rest of us? The ones just trying to get to work without getting doored? The ones who've named the potholes on our commute? The ones who've definitely run a red light but felt really bad about it?

We needed our own thing.

GridRider is for the urban cyclist who loves riding but refuses to take the chaos personally. We're the brand that gets it—because we live it. Every design comes from a real moment, a shared frustration, a universal "oh my god, not again" experience that somehow connects millions of us navigating cities on two wheels.

What We Stand For

Humor over heroism. You're not saving the world by biking to the grocery store. You're just trying to buy milk without finding parking. That's fine. That's normal. That's hilarious.

Self-awareness over superiority. Yes, that pedestrian shouldn't have walked into the bike lane. But also, we've all blown through a stop sign when nobody was looking. We're all part of the urban circus.

Community over competition. When you see another GridRider out there, you're not strangers—you're survivors of the same beautiful disaster. You've both sworn at the same infrastructure. You've both arrived at work sweaty and disheveled. You're family.

What We Make

T-shirts that actually survive real commutes. Designs that make other cyclists do a double-take and laugh. Apparel that works as both a conversation starter and a signal to your people.

We're not trying to outfit the Tour de France. We're trying to make your Tuesday morning commute 2% more bearable by reminding you that somewhere, right now, another cyclist is experiencing the exact same absurdity you are.

The GridRider Promise

Our shirts are printed on quality fabric that won't fall apart faster than your faith in bike lane infrastructure. They're designed by actual urban cyclists who've lived every scenario we joke about. And they're made for people who understand that the best way to survive urban cycling is to laugh at it.

Because at the end of the day, you're out there on two wheels navigating a world built for four. That takes guts, balance, and a sense of humor.

We're just here to supply the uniform.

Shipping & Support

GridRider: Survival Gear for the Urban Jungle

Now get back out there. Those pedestrians aren't going to dodge themselves.